Older and Bolder — philantropy

Francesca Pittaluga
Issue #1: Pappy

Issue #1: Pappy

Before we started Ciao Pappy, we wanted to get customer feedback on our product, flavors, and brand. We decided to run a one-month charity drive where 100% of the proceeds were donated towards charity. To our surprise, we sold nearly 500 jars of sauce and supported a cause near and dear to our hearts: the aging community.Each month, we will spotlight an older adult with a story to tell in our “Older and Bolder” series. We hope to bring awareness, visibility, and relevance to this demographic, reminding us of their value to our lives culturally, personally, and professionally.Kicking it off...

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